Setting our day ablaze with a feel-good Friday tune is Beth Keeping, who has just dropped the unapologetic track, “I’m not looking for a friend”. Dropping us into a funky bass-line from the start, the single proves infectious thanks to Beth’s flirtatious vocals over a serotonin-boosting beat. A song which has self-confidence at its core, the lyrics promote an attitude of defiance. As Beth sings to a prospective lover, she explains how she is not a choice, and won’t accept anything less than what she deserves.

Praised for her colourful pop melodies and honest, relatable storytelling, Beth Keeping has united people around the world to recognise and honour their self-worth. Speaking of “I’m not looking for a friend”, Beth explains, “It’s about being clear on what you want and intentional about going after it. It recognises that friendships can gradually develop into something more, and this process can be complicated and confusing, but you can’t sit in that space forever – eventually you have to make a decision either way.”

The release of the single comes at a time of exponential growth for the artist, who is climbing the spots on Spotify’s New Music Friday and New Pop UK playlists.